About Custom Floors and More

Get to know your Belleville, IL area flooring experts

We strive to be the best around in your entire flooring experience

In 1993, Julie was a Gold-level Sherwin Williams territory sales manager, after welcoming her first son, she and her husband Doug decided to take a leap of faith to open their own flooring store after not having any flexibility in the corporate sector. With encouragement from previous clientele, friends and family, on May 20th, 1993, they opened Custom Floors & More out of their home in Swansea, Illinois. It was full steam ahead, six months after opening, Doug was able to leave his corporate job and join Julie full time. Many years of trials and withstanding cultural and economic changes, Custom Floors & More has continued to grow while maintaining the commitment and service it was founded on. 32 years of hard work and dedication and now one of the most reputable flooring stores in the St. Louis Metro area, their legacy continues. We are thankful to God for all of his blessings and opportunities he's showed us with over the years!

Awards & associations

Custom Floors & More BBB Business Review

Get to know the Custom Floors family!

Custom Floors & More, Inc. has been servicing the Belleville, Illinois and St. Louis Metro area for over 30 years! We offer quality products and honest, dependable craftsmanship. You will always find Custom Floors & More, Inc. prompt and courteous. We are family owned and operated, and live and work in Belleville. We believe in strong family and faith and remain active members of Belleville’s Zion Lutheran Church.

Julie Nitz, CFM President

May 1993-Present
The Sherwin Williams Co., December 1987-March 1993.
1987 SIUE Graduate B.S. Business Administration.
(Concentration in Marketing)

Doug Nitz, CFM Vice President

May 1993-Present
Curtis 1000, 1992-1993
McDonnell Douglas Planner, 1988-1992
1987 SIUE Graduate B.S. Business Administration
(Concentration in Management)

Joel Keel

CFM Sales Representative, 1997-Present
The Sherwin Williams Co., 1992-1997
1993 Studied Business Management at SIUE
1990 SWIC Associate’s Degree (Business Management)

Brandon Nitz

CFM Operations Manager, 2014-Present
2020 Graduate SIUE MBA
CFM Social Media Manager, 2013-2014
2015 SIUE Graduate B.S. Business Administration
(Concentration in Entrepreneurship)

Melinda (Mindy) Linder

CFM Office Manager, August 2007-Present
2004 SWIC Associate’s Degrees (Medical Office Specialist & Administrative Office)
Wilke Window & Door, May 2001-May 2006